4 sessions over 4 weeks· 60 minutes each, live on Zoom
Build an AI system that finally sounds like you.
Teach Claude your voice, your audience, and your business—then turn the work you already do into better content, useful systems, and time back in your week.
Next cohort starts December 2026. $297 for the full four-session cohort.
- Taught by Matt Ragland
- Kit employee #5
- Former Director of Customer Success, Podia
- Founding group, Claude Partner Program
The problem
Generic in, generic out.
You’ve opened Claude, typed in a prompt, and gotten back something flat. Competent, maybe. Nothing like your voice.
The fix isn’t a better prompt or a longer prompt. It’s that the model has no idea who you are — your voice, your audience, your offers, the way you actually think. Nobody ever told it.
Claude for Creators is the work of telling it. You build a system that knows your business as well as you do, once, and then every output after that gets better.
Who it’s for
Built for creators already doing the work.
Content creators and subject matter experts who are already shipping — newsletters, videos, podcasts, client calls — and want to ship more of it without losing the parts that make it theirs.
This is for you if
- You’re already shipping — newsletters, videos, podcasts, client calls
- You have a body of work and a voice worth teaching Claude
- You want leverage without losing the parts that make the work yours
- You’re willing to set things up once so the AI actually knows you
This isn’t for you if
- You haven’t started creating yet — build the work first
- You want a prompt library to copy and paste
- You’re looking for a way to publish things you didn’t think about
What you walk out with
A working system, not a folder of notes.
Everything below is something you build during the program and own afterward. By the last session it’s running.
A context library that makes Claude sound like you
A complete set of documents that teach Claude who you are, how you write, and who you serve. This is the part almost everyone skips, and it’s why the output finally stops sounding like an intern wrote it.
Claude Projects organized around your actual work
Not one messy chat history. Projects built by function — content, sales, operations — each already loaded with the context it needs.
A full week of content from a single idea
One spark, produced out across every format you publish in: newsletter, video script, short form, social.
A pipeline that mines your calls for content
Turn one coaching call or podcast recording into posts, emails, and frameworks you’d otherwise leave on the table.
At least one custom Skill you built yourself
A reusable instruction set that runs your most common workflow the same way every time. Build once, use forever.
Not a folder of notes you’ll never reread. A working system you’ll use Monday morning.
Join the waitlistThe curriculum
The four sessions.
Each one builds on the last. Context and voice first, then projects and prompt craft, then the content engine — and by the end, a Skill that runs your most repetitive workflow for you.
Session 1: Foundation Made Real + Your Voice
Let’s make Claude actually sound like you.
Set up where your context lives, then go deep on voice, style, and tone — real sentences instead of adjectives, older writing samples, and the guardrails for what you’d never say. Ends with the live demo: a flat, generic draft transformed by a single writing sample.
Session 2: Projects, Prompts & the Frameworks
Stop re-explaining yourself every time.
Organize Claude by function, not by task. Then a live build-along on the prompt stack — role, context, task, format, constraints — plus two frameworks: the good-enough threshold, and knowing when you need a thought partner instead of a content generator.
Session 3: Call to Content
One conversation becomes a week of material.
The verbal cues that mark a piece of content worth keeping, and the full extraction pipeline run live on a real transcript. The rule that changes how you listen: the best content is rarely the topic of the call — it’s the aside.
Session 4: Your First Skill
Build once, use forever.
A synchronized build-along where everyone leaves with a working, saved Skill — the call-to-content workflow from last session, standardized so it runs the same way every time. We test it on a second transcript to prove it holds up.
60 minutes each, live on Zoom, with recordings available after. You also get every prompt, script, and Skill we build together.
Imagine Monday morning
You sit down, open Claude, and it already knows your voice, your audience, and the offers you’re selling.
The newsletter you’ve been putting off gets drafted in twenty minutes and sounds like you wrote it on a good day. The client call from last week becomes three posts and an email without re-listening to a single minute of it. The script for your next video is sitting there, structured the way your best videos are structured, waiting for you to record.
That’s what you’re building in four sessions. Not someday — by the end of the cohort.
From the first cohort
“I highly recommend Matt’s Claude for Creators program. I use Claude a lot, but mostly just through chat - no automations, no custom skills. This program showed me what I’d been missing.
The most valuable part was understanding Claude’s full capabilities and how to actually apply them to my work. Matt explains everything clearly and practically. If you want Claude to be the engine behind your creative process, you’ll be glad you signed up.”
Mark R.Cohort 1What’s included
Everything you need, nothing you don’t.
- Four live 60-minute sessions
- A pre-work video series so session one starts with momentum, not setup
- Recordings of every session
- Context document templates, prompts, and Skill templates
- Every prompt, script, and Skill we build together
- Direct feedback from me on your setup
Price
$297
$297 for the full four-session cohort.
Enrollment isn’t open yet. Join the waitlist and you’ll be the first to know when it opens.
- Format
- 4 sessions over 4 weeks
- Sessions
- 60 minutes each, live on Zoom
- Dates
- December 2026
- Enrollment
- Waitlist open
- Recordings
- Included, posted after each session
Questions? Email me and I’ll get back to you today.
Your teacher
Hi, I’m Matt Ragland.
I’ve been working in the creator economy since 2015, when I joined Kit as employee #5. I was also Director of Customer Success at Podia, and I’ve run my own content and coaching business since 2021.
In 2023 I started using Claude and ChatGPT seriously, and I’ve since put hundreds of hours — probably thousands — into learning how these tools can help creators like you and me do more, and better, creative work.
I was also accepted into the founding group of the Claude Partner Program, reserved for people working at the front edge of Claude development and research.
Everything I teach in this program is something I use every week to run my own newsletter, channel, and coaching practice. Nothing here is theory.
When does the next cohort start?
December 2026. Exact dates go out to the waitlist first, along with the link to join the moment enrollment opens.
Do I need to know how to code?
No. Nothing in the four sessions needs a terminal or any programming background. You build context documents, prompts, and a custom Skill, all inside Claude’s normal interface. Claude does the heavy lifting; your job is to know what you want.
What if I can’t make a session live?
Every session is recorded and posted afterward, along with any prompts, scripts, and Skills we built. That said, the working sessions are where most of the value lands — come live when you can.
Which Claude plan do I need?
A Pro plan is the floor, and Sonnet is plenty for everything we do across the four sessions.
Is this for beginners?
Not really. This is built for creators and subject matter experts already doing the work who want more leverage. If you haven’t started publishing yet, the foundation this program builds on isn’t there yet.
Is this an official Anthropic course?
No — this is an independent program I teach. I was accepted into the founding group of the Claude Partner Program, but Claude for Creators isn’t affiliated with or endorsed by Anthropic.
What if I have a question you haven’t answered here?
Email me and I’ll get back to you today.
Four sessions. One system. Your voice.
Next cohort starts December 2026. $297 for the full four-session cohort.Join the waitlist and you’ll get the dates, and the link to join, before anyone else.
No spam, and you can unsubscribe anytime. Questions? Email me.